ELEMENTS

One Year in the Books

Elements

It's been an informative and exciting year. Mallory and I have learned all kinds of things, some we never intended on knowing.

 

We didn't know all the things we were getting ourselves into when we started peeping into the window with the for lease sign that day. What was important was that we had the gumption to do it. Here we are a few meltdowns and gray hairs later and look what we've done with what little we knew.

 It was a mess when we started. Our background didn't exactly prepare either of us to build out a store from the ground up. We laced our boots and got to work.  We started ripping up the gross carpet (this happens in small strips, not the whole thing at once). We finally arrived to some old tile and upon starting to remove that we found there was actually two layers of tile. Hand tools for scraping tile are laughable. That lasted one day of scrapping and getting no where but tired. It's 2017! i remembered and then rented a machine. After finally getting all the way down to that beautiful concrete. I was so happy to finally see it that i never wanted to forget. I asked Mallory what she thought about the idea of leaving some bare unfinished spots to always remind us of all the hard work we did and to show where we finally arrived. "Truth Windows" keep us humble. We'll never be above hard work. It's what's brought us this far.

Here are other truths we've learned this year:

  • Friends, family, neighbors and the community will rally behind you when your business is honorable and mutually beneficial.
  • Old friends will reappear with the love and support you thought was lost.
  • It is difficult to forecast weather and sales.
  • Every day is different.
  • Civic pride leads us to participate and be an essential part of the change that molds this great city.  
  • Me and Mal, we can survive anything together.  
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It is such an honor to serve the incredible people of Birmingham. 

After all our trials and errors and errors and more errors. After all the back to back trips to the home improvement stores. We still love it and we look forward to learning even more. We have grown as people all the while growing a company and investing in great relationships with local makers, businesses, and communities . It is such an honor to serve the incredible people of Birmingham.